Life Choice

Eldon Dahl's - Standing TogetherBio: Eldon Dahl, Founder, Chief Executive Officer of Life Choice Ltd.
Dahl has nearly three decades of experience in the naturopathic and natural healing industries. In his executive role with the company, Eldon oversees all daily operations; he also spearheads all health research into medical conditions—specifically anti-aging and chronic disease treatments.

Eldon graduated with a Doctorate of Naturopathic medicine in 1988. He entered the field after witnessing family members struggle with cancer and recognizing a connection between nutrition and disease. He attributes his success in the industry by not compromising on core values, and using the highest quality raw materials in all formulations. His mission statement of “Healing the Nation, One Person at a Time” really says it all.

Outside of his work with Life Choice, Dahl gives back to the community through his volunteer efforts offering free supplements to naturopathic satellite clinics.

Mission Statement:

In 1986, our founder Eldon Dahl established the Nutraceutical line named Your Choice, which a few years later, evolved into Life Choice®- registered trade mark name since 2012. Life Choice was founded with a commitment to provide the natural health industry and its clientele with supplements of the finest quality. Still owned and operated by Eldon Dahl, who has a doctorate in natural medicine, the company’s original commitment remains unchanged today:

Life Choice is founded upon the principle that the optimum health of those who use our products is our primary goal, which must never be compromised.
Life Choice is dedicated to using only the finest ingredients in the world in every one of our products, in precise formulations prepared by our formulator, to the highest possible standards. We believe that the quality of the contents is far more important than the packaging or the price, because the better we serve health, the better we serve us all.
Life Choice is committed to providing licensed products which distinguish themselves as an effective alternative to allopathic medicine. We maintain that professional diligence and innovation, combined with the very best raw materials and reliable, effective evaluation, will produce optimum results for the satisfied, healthier consumer.
Life Choice considers the local health food store to be the very core of the natural health industry, and affirm our support by making our products exclusively available to health stores and naturopathic doctors. Together, we assure the health-conscious public the best possible access to the health care they want and deserve.

For thirty years, Life Choice has lived up to each and every one of the values we hold dear. It is my pleasure to renew our pledge, to our retail customers and consumers alike, to offer you the highest standard of excellence, in every product bearing the Life Choice label.


Eldon G. Dahl,
Founder and CEO
Life Choice Ltd.

Eldon Dahl, Doctorate in natural medicine,
Founder and CEO of Life Choice Ltd, Est. 1986
Tel: (1-866) 226-1722
Fax: (1-866) 226-1822

“Life Choice: Healing the Nation, One Person at a Time”